CNN World Sport

Kimi Raikkonen has always been box office, even before he re-signed for Formula One’s most iconic team, Ferrari.

The 2007 world champion is a fan favorite and arguably the most popular driver on the grid.

Wherever F1 goes, from Monza to Melbourne, Shanghai to Singapore, there are always enthusiastic, banner-waving Raikkonen fans in the stands and, in the virtual realm of social media, he is the subject of plenty of ardent chatter.

But just what is it about the laid back Finn that has sparked this global cult of Kimi?

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